In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with, in 2004 terms, US$100,000 to US$1,000,000 of liquid financial assets plus an annual household income over US$75,000.
The "original affluent society" is the proposition that argues that the lives of hunter-gatherers can be seen as embedding a sufficient degree of material comfort and security to be considered affluent.