Might mean (unverified): Understanding prevailing trends or opinions.
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We found one dictionary that defines the word what way the wind is blowing:

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  1. what way the wind is blowing: Wiktionary

Definitions from Wiktionary (What way the wind is blowing)

noun:  Alternative form of which way the wind is blowing [(idiomatic) The prevailing opinion or current view of most people, especially people with influence.]

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