Definitions from Wiktionary (Pepsi paradox)
▸ noun: (rare) The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.
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▸ noun: (rare) The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.
Similar:
decoy effect,
Allais paradox,
paradox,
Simpson's paradox,
potato paradox,
boy or girl paradox,
observer's paradox,
brand parity,
Parrondo's paradox,
demand characteristic,
more...
Opposite:
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▸ Wikipedia articles (New!)
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▸ Rhymes of Pepsi paradox
▸ Invented words related to Pepsi paradox